Mia Cucina

'Total Kitchen Solution' won the HKMA/TVB Awards for Marketing Excellence 2015

03 Nov 2015

The Hong Kong and China Gas Company Limited (Towngas) is honored to receive the Merit Award in the HKMA/TVB Awards for Marketing Excellence 2015, which is the recognition for its marketing campaign of 'Total Kitchen Solution', executed in 2014-2015.

With its core business in gas service, Towngas has smartly created a first ever great campaign to explore business opportunities with 'Total Kitchen Solution'. We launched 2 brands - Mia Cucina and Scholtes, as an expansion of product portfolio to European premium kitchen cabinet and appliances to grow B2B demand for kitchen solution, by strategically riding on consumers' influences to drive purchase motivation among property developers.

The campaign has successfully filled the gap of an emerging need in the market: chase for premium living with smaller kitchen floor plan. Through promoting the concept to both property developers and consumers, 'Total Kitchen Solution' enlivens kitchen experience and empowers HK people's living.