Mia Cucina

Mia Cucina grandly launches new premium appliances and unveils large-scale promotion event

28 Feb 2017

Towngas has been dedicated to offering diversified service for Hong Kong residence over the years. Cementing its position as one of the city’s leading energy suppliers, the company has continuously achieved new breakthroughs through business expansion in different aspect to enhance quality of life for Hong Kong residences. Sleek kitchen design and facilities have been sought after by Hong Kong customers seeking for better living standard in recent years, Mia Cucina(an Italian expression meaning “My Kitchen”), Towngas’ premium Italian kitchen cabinet brand, proudly introduces a premium kitchen appliance series, offering truly effortless, joyful cooking experience for customers with innovative and smart features.

Towngas’ Total Kitchen Solution caters enhanced quality of life
In recent years, it is a trend for Hong Kong customers pursuing premium quality of life with an emphasis on kitchen. Bringing joyful home-cooking experience to discerning individuals and modern families, Towngas introduced Mia Cucina in 2010, offering bespoke kitchen design and consultation services combining premium kitchen cabinet and fabrications with meticulous designs to create ideal kitchens for numerous Hong Kong families. Captured over 30% of market share among new flats, Mia Cucina enriches its Total Kitchen Solution by proudly introducing a premium kitchen cooking appliances, fridge and washer-dryer to complete the premium kitchen experience from design to appliances.

Mr. Peter Wong, Towngas Executive Director and Chief Executive Officer of Utilities Business, commented, “Through our Italian kitchen brand Mia Cucina, Towngas optimises the one-stop solution for enhancing the quality of living of our customers with all-round services from energy supply to premium kitchen appliance and professional kitchen design.” A featured Towngas offerings in 2017, Mr. Wong emphasised the large-scale promotion campaign to popularise the newly launched Mia Cucina kitchen appliance series, “The launch of Mia Cucina kitchen appliance series underlines Towngas’ preaching on the importance of family dining, and we really hope a family dining always bring joyful moments for Hong Kong families.”

Officially launched today at Towngas Avenue in China Hong Kong City, Tsim Sha Tsui, Towngas hosted Mia Cucina Launch Ceremony and was officiated by Mr. Antonello De Riu, Consul-general of Italy in Hong Kong. In addition, Chef Paolo Monti, the Group Executive Chef of Gaia Group, renowned artist and beautiful supermom Ms. Aimee Chan also attended as special guests to join live cooking demonstration.